Google made it a lot harder for new website to thrive in the search engine results in a short span of time. Whether you believe it or not, you can get your website into a so-called sandbox if you don’t take the right steps when it comes to SEO. Once you get into the sandbox, you’ll need to wait a lot longer to see any significant ranking improvements because getting sandboxed simply means that you’ve risen a red flag and your site’s not trustworthy enough in Google’s eyes (at least for a certain period of time).
Search engine optimisation requires patience, especially when executed on fresh domains. There’s nothing worse for your new project than expecting the site to perform amazing in the SERPS at the very beginning.
The initial step you should take is making sure that your website is content-rich. Google won’t promote thin websites that only have a handful of pages. The more relevant content you can add, the more keywords you’ll start appearing for as there’ll be more long-tail opportunities with each new piece of content you add.
Before you hit the publish button, make sure that you publish your content sticking to a logical structure. In advanced on-page SEO, there’s a concept known as SILO. Siloing your website mean developing a logical site architecture where every piece of content lands under a relevant parent page or category and only links out to other relevant pages. In the near future, I’m going to release a more in-depth article on SILO.
So once you’ve got enough content on your website and you’re ready to go live, it’s time to build trust around your brand name. If your targeted keyword is “dog sitting” and your domain name is yourhappydog.co.uk then you definitely shouldn’t get any keyword-rich backlinks at the beginning.
The first keyword you should focus on is your brand name. In this case, it’s “Your Happy Dog”. In order to quickly rank for your brand name, you should act like a brand.
In today’s world, if your business is not on social media, you’re non-existing. So make sure you create your branded profiles on the most popular social media sites like: Facebook, Twitter, Google+ (verify your business), Pinterest, Instagram, Linkedin. Ensure that each profiles has a keyword-rich description and a link back to your website. Whenever possible, link back to your other social profiles as this is something that naturally occurs when brands leverage their big social media account to grow another, small account. It’s also natural that brands will copy content from their websites and promote it all over their social media profiles, so don’t worry about duplicate content issues and just syndicate your existing content.
Now that I’ve mentioned content syndication, it’s time to get your brand name on some other blogging properties that brands would normally include in their content marketing efforts. This include platforms like Medium, Blogspot, Tumblr, WordPress and more. Ideally, aim at your brand name as the username. For example, yourhappydogs.wordpress.com. Once you’ve got your blogging platforms registered, it’s time to write some introduction posts and fill them out with content. Once again, you don’t need to worry about duplicate content issues. There’s no need to publish unique articles on your free blogging platforms. Just syndicate the articles from your website and link back to the original source. Make sure that from each property you link out to other blogging platforms and social media profiles. This sends a positive signal to Google showing that you’re a proper company that wants to increase their brand-awareness and online exposure.
The next thing you can do to utilize your existing content for some branded backlinks opportunities is creating a PDF file and distributing it all over PDF platforms using your branded profiles.
If you’d like to take it one step further, you can record a short video and distribute it all over video sharing sites like Youtube, Vimeo etc. and claim a backlink from each. Make sure you distribute them under your branded profiles and link back to your website, other social media sites and blogging platforms whenever possible. You can also record an audiofile and distribute it on sites like Soundcloud and use the description to claim your backlinks. Whenever you’re getting backlinks from your branded platforms, make sure that your anchor text is a brand name, generic term or naked URL. Do not use target keywords for them as this just raises an unnecessary red flag and won’t give you enough strength to rank anyway.
If you followed the steps above, you should have easily claimed branded links from at least 30 platforms and have enough authority to rank number one for your brand name. In certain case, you’ll rank with no backlinks at all, other times, you need them to secure the first spot. Whatever the case is, you should always get your branding properties since this is a great way to build trust in Google’s eyes and create a healthy backlink profile.
Since you know SEO is a long-term process, you can get some extra leads in the meantime leveraging paid traffic. This isn’t a necessary option, however, if your budget allows it, then definitely get some Google advertising help in order to get some business quickly.